Every successful virtual event is built on a strong foundation. How you decide to earn revenue from your virtual events will be the key to your success.
In this opening module we will clarify and cover all the virtual event models that are open to event professionals.
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An introduction to virtual events – a world beyond webinars
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An introduction to hybrid events (physical and virtual)
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The shibboleth of virtual events
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The keys to successful virtual events
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Different types of virtual events including dinners, awards, fundraising events, conferences and exhibitions
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An outline of the five virtual business event options
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Business models / options – which one is right for you? And to mix or not to mix?
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- Pay to attend
- Pay as part of subscription/membership
- Paid for by sponsors/exhibitors
- Free to attend
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Example Curriculum
MODULE ONE - Virtual events - the business model: what one is right for you?
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- An introduction to virtual events and to the CHIVE course - a world beyond webinars (VIDEO) (7:38)
- An introduction to hybrid events (VIDEO) (4:50)
- The Value Proposition for Stakeholders (WORKBOOK)
- Digital Transformation (WORKBOOK)
- Why are so many virtual events failing? (VIDEO) (12:45)
- The Keys to Successful Virtual Events (WORKBOOK)
- Choosing the Right Business Model (WORKBOOK)
- 6 different types of virtual business events (VIDEO) (4:31)
- 6 different types of virtual business events
- Business Model - CEO panel session (VIDEO) (24:25)
- William looks at business models and more (VIDEO) (32:48)
- The shibboleth of virtual events (WORKBOOK)
MODULE TWO - The hybrid model
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MODULE THREE - Extending the life expectancy of your virtual events
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MODULE FOUR - Virtual Event Framework
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- Virtual Event Framework
- Virtual Event Timeline (TEMPLATE)
- Pricing Virtual Events for commercial partners (TEMPLATE)
- Pricing Virtual Events for commercial partners (CHEAT SHEET))
- Pricing Virtual Events for Commercial Partners CEO Panel (VIDEO) (26:06)
- Pricing your Virtual Events for Attendees (WORKBOOK)
- Virtual Event attendee ticket pricing structure
- Pricing and monetizing Virtual Events (VIDEO) (11:31)
Module Five - Design your event for digital
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Module Six - Destination Platforms
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- Introduction to module six (VIDEO) (3:22)
- Platform demo Airmeet (VIDEO) (7:09)
- Platform use Case Study Virtway Events (VIDEO) (28:01)
- Platform use Case Study Pheedloop (VIDEO) (11:39)
- How easy it is to set up an event on Hopin (VIDEO) (7:42)
- Platform demo 6Connex (VIDEO) (28:44)
- Platform demo Delegate Connect (VIDEO) (19:55)
- Platform QUIZ
- Event CEO's discuss platforms (VIDEO) (46:28)
- How to choose your destination platform. William is interviews by Virtual Space Heroes. (VIDEO) (31:15)
- 100 questions to ask your platform provider
- Digging deep with delegate select (VIDEO) (49:09)
Module Seven - The Virtual Events Tech Stack
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Module Eight - The CONTENT Pillar of your virtual event
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- CONTENT PILLAR - Full guide and workbook
- Content - Planner Panel (VIDEO) (32:20)
- Introduction to designing content for digital (VIDEO) (5:24)
- EXAMPLE: Physical Event Programme
- Semi Live v Live v Pre-Recorded (VIDEO) (23:12)
- The role of moderation and the importance of great moderation (VIDEO) (34:14)
- A simple five step process for your content providers (VIDEO) (14:13)
- How has the shift to virtual affected the keynote speaker? (VIDEO) (25:05)
- Content CASE STUDY. The Future Assistant (VIDEO) (9:53)
- Simple Meeting Design for virtual events (VIDEO) (3:27)
- Some simple content examples (VIDEO) (3:59)
- Dealing with online fatigue (AUDIO)
- Content - some myths
- Rapid Fire QandA on making content sparkle (VIDEO) (28:04)
Module Nine - The Connections Pillar of your Virtual Event
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Module Ten - Coverage for your commercial partners
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Module Eleven - Onboarding
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MODULE TWELVE: Creating an engaging virtual event
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MODULE THIRTEEN: How to create interactive virtual events
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MODULE FOURTEEN: Marketing your virtual event
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- How different is marketing a virtual event and how do we do it? (VIDEO) (36:16)
- Event marketing during a pandemic (VIDEO) (23:36)
- Initial launch email for a virtual event (TEMPLATE)
- A virtual event business case (TEMPLATE)
- Using webinars to generate leads (GUIDE)
- Creating a website for your virtual event (GUIDE / TEMPLATE)
- Supporting Virtual Attendees To Show Up
- Customer Journey (EXERCISE)
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